How to protect your brand online. The social media questions fashion brands should consider first.
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How to protect your brand online. The social media questions fashion brands should consider first.

By Savannah Hardingham, Senior Associate K&L Gates Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing.  While social media is an effective and immediate way to reach your customers, there are some important considerations you should turn your mind to before embracing this marketing tool … Continue reading

Future directions for Fashion with TFIA CEO at Fashion Exposed 2013
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Future directions for Fashion with TFIA CEO at Fashion Exposed 2013

The Fashion Sector has many challenges before it, what do our leaders think about the future? Richard Evans, TFIA CEO aims to represent the industry to government going forward. EXPOSED Online editor, Sacha Strebe chats to him about the future of manufacturing in Australia, how we can develop an industry body, and why consumers aren’t … Continue reading

Talking Accessory Trends FW 2014 with Stylesight at Fashion Exposed 2013
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Talking Accessory Trends FW 2014 with Stylesight at Fashion Exposed 2013

We chat to Saisangeeth Daswani, Trend Specialist, Asia Pacific at Stylesight on the key themes that are influencing accessory trends for Fall Winter 2014. She presented a concise synopsis at the Fashion Exposed Conference today that revealed the top 10 essential accessory trends for fall/winter 2014, across categories including jewellery, bags, eyewear, footwear and belts, … Continue reading

Talking VM with John Strickland of Myer, Fashion Exposed 2013
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Talking VM with John Strickland of Myer, Fashion Exposed 2013

In this short video, we chat to John Strickland, National Visual Merchandising Manager for Myer on how VM can influence the consumer after his presentation at the Fashion Exposed Conference. Through John’s experience at Myer, he discussed how you can create atmosphere and theatre through Visual Merchandising. He spoke with EXPOSED online editor, Sacha Strebe … Continue reading