Re-branding for Australian market
News

Re-branding for Australian market

After stemming from a UK clothing label, HEWIE specialises in unisex, urban, sportswear and is currently re-branding for the Australian market, with a stronger focus on ‘metro’ swimwear. This debut Australian collection is fashion lead sports and leisurewear, blurring the lines between men’s, women’s and unisex. With contemporary cuts and collaborations with print designers in … Continue reading

How to protect your brand online. The social media questions fashion brands should consider first.
Feature

How to protect your brand online. The social media questions fashion brands should consider first.

By Savannah Hardingham, Senior Associate K&L Gates Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing.  While social media is an effective and immediate way to reach your customers, there are some important considerations you should turn your mind to before embracing this marketing tool … Continue reading