How to protect your brand online. The social media questions fashion brands should consider first.
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How to protect your brand online. The social media questions fashion brands should consider first.

By Savannah Hardingham, Senior Associate K&L Gates Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing.  While social media is an effective and immediate way to reach your customers, there are some important considerations you should turn your mind to before embracing this marketing tool … Continue reading

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TRENDS EXPOSED: The WGSN Retail Edit at FASHION EXPOSED 2012

WGSN reveal the latest trends in retail from unique pop up shop concepts, social media marketing stunts and inspiring visual merchandising from an international perspective. Heidi is a creative thinker and leader with a strong product, marketing and sales background. She has experience in translating visionary ideas into strategies and everyday reality. Having joined WGSN … Continue reading