Top Tips: 21st Century Brand Building: Utility & Meaning
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Top Tips: 21st Century Brand Building: Utility & Meaning

In today’s connected world it is paramount that every retailer builds a brand that connects with people at a deeper level. In this presentation, Jim Antonopoulos, Executive Creative Director TANK Branding explores how brands are interacting with consumers and build communities and loyalty through utility and meaning. As TANK’s Executive Creative Director, Jim has a long … Continue reading