By Chris Vincent, Practicology I’ll be talking at Fashion Exposed Sydney in August about how to start-up and grow a successful ecommerce business. In this series of articles I will be putting a bit of background together on the pre-work required in order to get your business online, this first installment is all around choosing … Continue reading
In our new techno age, trends come and go at the click of a mouse. So are they still relevant? and how much should they influence our buying decisions? Working in the industry for over 10 years, Stefnee Stonnell is a fashionable force to be reckoned with. Her extensive experience in digital media, marketing and … Continue reading
The e-commerce boom has seen many bricks-and-mortar retailers make the move online. But in their haste, some have failed to prepare a detailed strategy. Focusing on the lessons that can be learned from others’ mistakes, here are five top pitfalls for new eCommerce stores – and advice on how to avoid them via Innovation Insights; … Continue reading
Our world is connected to technology. This video chat discusses the power of blogs, instagram, pinterest, facebook & twitter and how you can connect to your consumer through these platforms. As Strategy Director & co-founder of non-traditional marketing communications agency Taboo, Richard believes that a clear value proposition and meaningful engagement are key to success. … Continue reading
