There have been thousands of articles written about this very topic (I’m sure I’ve read hundreds of them over the years myself), and yet it’s still something I see businesses getting very, very wrong. The pre-header is an often misunderstood, misused field in email marketing that when used correctly, is just as important as … Continue reading
As we charge towards Boxing Day, in the last days of Christmas gifting season, it is clear that there has been a shift coming. The shift that has snuck upon us is the Black Friday/Cyber Monday curveball, it started here in Australia in 2013 and it now dictates peak trade period. So, what I would … Continue reading
By Chris Vincent, Practicology I’ll be talking at Fashion Exposed Sydney in August about how to start-up and grow a successful ecommerce business. In this series of articles I will be putting a bit of background together on the pre-work required in order to get your business online, this first installment is all around choosing … Continue reading
In our new techno age, trends come and go at the click of a mouse. So are they still relevant? and how much should they influence our buying decisions? Working in the industry for over 10 years, Stefnee Stonnell is a fashionable force to be reckoned with. Her extensive experience in digital media, marketing and … Continue reading
The e-commerce boom has seen many bricks-and-mortar retailers make the move online. But in their haste, some have failed to prepare a detailed strategy. Focusing on the lessons that can be learned from others’ mistakes, here are five top pitfalls for new eCommerce stores – and advice on how to avoid them via Innovation Insights; … Continue reading
Our world is connected to technology. This video chat discusses the power of blogs, instagram, pinterest, facebook & twitter and how you can connect to your consumer through these platforms. As Strategy Director & co-founder of non-traditional marketing communications agency Taboo, Richard believes that a clear value proposition and meaningful engagement are key to success. … Continue reading
