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WATCH Cecylia.com chat to DEBUT winners A PART OF ME at FASHION EXPOSED 2012

We are thrilled to announce the winners of the Fashion Exposed DEBUT competition are Melbourne label, A Part of Me. APOM is a collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world”. This short video shot by local style blogger and Fashion … Continue reading

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DIGITAL EXPOSED: Getting Social with Taboo Group FASHION EXPOSED 2012

Our world is connected to technology. This video chat discusses the power of blogs, instagram, pinterest, facebook & twitter and how you can connect to your consumer through these platforms. As Strategy Director & co-founder of non-traditional marketing communications agency Taboo, Richard believes that a clear value proposition and meaningful engagement are key to success. … Continue reading

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TRENDS EXPOSED: The WGSN Retail Edit at FASHION EXPOSED 2012

WGSN reveal the latest trends in retail from unique pop up shop concepts, social media marketing stunts and inspiring visual merchandising from an international perspective. Heidi is a creative thinker and leader with a strong product, marketing and sales background. She has experience in translating visionary ideas into strategies and everyday reality. Having joined WGSN … Continue reading

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DIGITAL EXPOSED: The Grand Social FASHION EXPOSED 2012

A virtual shop is no longer a “trend” – it’s now become part of everyday retailing. The Grand Social co-founder and co-director, Jean-Claude Abouchar spoke at Fashion Exposed today to show how you can improve your e-commerce presence and incorporate omni-channelling into your retail mix. Opening its virtual doors in 2008, The Grand Social was … Continue reading

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DIGITAL EXPOSED: Going mobile at FASHION EXPOSED 2012

Retail is becoming increasingly mobile. Carol Barton is founder of Mobile Muse, specialising in mobile apps, websites, Look Books and iPad kiosks for the retail and arts sectors. Fashion clients include L’Oreal Melbourne Fashion Festival, Backstage Fix, Forever New and Talulah. Carol has extensive experience in online with leading travel media companies Lonely Planet and … Continue reading