Top Tips: Fashion Online – How to Use the Law to Protect Your Brand on the Internet
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Top Tips: Fashion Online – How to Use the Law to Protect Your Brand on the Internet

With the online movement growing everyday, how do you protect your designs and your brand? K&L Gates Senior Associates, Savannah Hardingham and Christine Danos revealed their hints and traps to be aware of when operating your fashion business in the online environment at the Fashion Exposed Business Seminar series. Here are their top tips; 1. … Continue reading

How to protect your brand online. The social media questions fashion brands should consider first.
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How to protect your brand online. The social media questions fashion brands should consider first.

By Savannah Hardingham, Senior Associate K&L Gates Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing.  While social media is an effective and immediate way to reach your customers, there are some important considerations you should turn your mind to before embracing this marketing tool … Continue reading