Is your business in the path of social opportunity?
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Is your business in the path of social opportunity?

Is your business in the path of opportunity? One of the issues we witness regularly with retailers, fashion brands, and businesses in general is adapting and understanding to the way customers, sales, and business development opportunities occur in today’s social media environments. In fact, without the required knowledge and understanding of the social media landscape, … Continue reading

How to protect your brand online. The social media questions fashion brands should consider first.
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How to protect your brand online. The social media questions fashion brands should consider first.

By Savannah Hardingham, Senior Associate K&L Gates Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing.  While social media is an effective and immediate way to reach your customers, there are some important considerations you should turn your mind to before embracing this marketing tool … Continue reading