Fashion Industry Profile: Donna Player – Group Executive of Merchandise, David Jones
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Fashion Industry Profile: Donna Player – Group Executive of Merchandise, David Jones

By Phoebes Garland, Fashion Initiative I first met Donna Player at the launch of a menswear label breakfast event for media, which was held at David Jones one morning before the department store was opened for the days trading.  She came across very professional, friendly and slim with an avid love for running, (she has been … Continue reading

Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?
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Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?

By Phoebes Garland – Garland & Garland Fashion Australian chain store Sportscraft is doing it and the Japanese brand Uniqlo have just announced theirs. Brand ambassadors are nothing new for department stores, but chain stores are now jumping to put a ‘face’ to their brand in the hope of finding new customers and converting them … Continue reading

Is your business in the path of social opportunity?
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Is your business in the path of social opportunity?

Is your business in the path of opportunity? One of the issues we witness regularly with retailers, fashion brands, and businesses in general is adapting and understanding to the way customers, sales, and business development opportunities occur in today’s social media environments. In fact, without the required knowledge and understanding of the social media landscape, … Continue reading

How to protect your brand online. The social media questions fashion brands should consider first.
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How to protect your brand online. The social media questions fashion brands should consider first.

By Savannah Hardingham, Senior Associate K&L Gates Facebook, Twitter, Pinterest, Instagram…the list of social media tools for the promotion of your fashion brand is ever increasing.  While social media is an effective and immediate way to reach your customers, there are some important considerations you should turn your mind to before embracing this marketing tool … Continue reading