Top Tips: Fashion Online – How to Use the Law to Protect Your Brand on the Internet
Feature

Top Tips: Fashion Online – How to Use the Law to Protect Your Brand on the Internet

With the online movement growing everyday, how do you protect your designs and your brand? K&L Gates Senior Associates, Savannah Hardingham and Christine Danos revealed their hints and traps to be aware of when operating your fashion business in the online environment at the Fashion Exposed Business Seminar series. Here are their top tips; 1. … Continue reading

The age of the customer
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The age of the customer

From B2B to B2C, expect 2014 to be the year of the consumer as the importance of customer service becomes more apparent than ever. In an Australian first, the Online Retail Logistics Conference discussed the shipping barriers and customer expectations with industry speakers from eBay, Australia Post, IBM Australia and Kogan.com Stuart Harker, the Global … Continue reading

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DIGITAL EXPOSED: Head of Fashion eBay AU Jo-Ann Hicks on What Men & Women Want FASHION EXPOSED

As the world’s largest online marketplace, eBay is at the very forefront of the e-commerce space as it continues to develop and grow in realtime. Jo-Ann Hicks gave us invaluable insight on the first day of Fashion Exposed Melbourne into the online retail space and the differing habits of men and women across buying trends, … Continue reading