Fashion Industry Profile: Donna Player – Group Executive of Merchandise, David Jones
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Fashion Industry Profile: Donna Player – Group Executive of Merchandise, David Jones

By Phoebes Garland, Fashion Initiative I first met Donna Player at the launch of a menswear label breakfast event for media, which was held at David Jones one morning before the department store was opened for the days trading.  She came across very professional, friendly and slim with an avid love for running, (she has been … Continue reading

Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?
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Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?

By Phoebes Garland – Garland & Garland Fashion Australian chain store Sportscraft is doing it and the Japanese brand Uniqlo have just announced theirs. Brand ambassadors are nothing new for department stores, but chain stores are now jumping to put a ‘face’ to their brand in the hope of finding new customers and converting them … Continue reading

7 Tips to Buying Success with General Pants, Lauren Jones
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7 Tips to Buying Success with General Pants, Lauren Jones

‘A fashion buyer is responsible for selecting/developing a range of products, aimed at a specific market, that addresses consumer needs to drive profitable sales and growth.’ – Lauren Jones, Womens Wear Buyer General Pants Group. With over 10 years buying experience, working with department store, David Jones and currently, major retailer General Pants co, Lauren … Continue reading

Khloe Kardashian celebrates Kardashian Kollection launch at Westfield Highpoint
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Khloe Kardashian celebrates Kardashian Kollection launch at Westfield Highpoint

Khloé Kardashian will make her first-ever trip to Melbourne alongside Jupi Corp’s Bruno Schiavi to celebrate the recent launch of Kardashian Kollection ready-to-wear and the new Kardashian Kollection shoe range in stores this month. The Kardashian Kollection has been a huge hit with Australian retailers with their on trend range of apparel, footwear and accessories. … Continue reading