Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?
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Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?

By Phoebes Garland – Garland & Garland Fashion Australian chain store Sportscraft is doing it and the Japanese brand Uniqlo have just announced theirs. Brand ambassadors are nothing new for department stores, but chain stores are now jumping to put a ‘face’ to their brand in the hope of finding new customers and converting them … Continue reading

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WATCH Cecylia.com chat to DEBUT winners A PART OF ME at FASHION EXPOSED 2012

We are thrilled to announce the winners of the Fashion Exposed DEBUT competition are Melbourne label, A Part of Me. APOM is a collaboration between Kajsa Kvernmo and Kate Brook, “a partnership bound by a mutual affinity for handcrafted techniques, narrative and the natural world”. This short video shot by local style blogger and Fashion … Continue reading