Christina Exie on defining your brand
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Christina Exie on defining your brand

  With her avant garde spirit, luxury womenswear designer, Christina Exie is one of the most electric new talents to emerge in Australian fashion. “Directional yet wearable with a crisp modern edge, Exie’s creations are thoughtfully constructed for the wardrobe of the sophisticated and young at heart woman with an appreciation for the avant-garde.” With … Continue reading

Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?
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Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?

By Phoebes Garland – Garland & Garland Fashion Australian chain store Sportscraft is doing it and the Japanese brand Uniqlo have just announced theirs. Brand ambassadors are nothing new for department stores, but chain stores are now jumping to put a ‘face’ to their brand in the hope of finding new customers and converting them … Continue reading

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Sterling styles with a celebrity following

Dannii Minogue wearing the Ichu Jewellery bracelet set Eve Rings You know you’re onto something special when the necklines of red carpet regulars, Jesinta Campbell and Jennifer Hawkins are adorned with their exquisite sterling styles. Melbourne-based jewellery line, Ichu has earned a cult following for it’s modern and sophisticated styles, bold shapes and intricate detail. … Continue reading

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Make your fashion DEBUT – Applications now open for Fashion Exposed Sydney 2013…

Melbourne 2012 DEBUT winners, APOM – A part of me Heading out on your own in a competitive industry can be a daunting prospect for any young entrepreneurial creative. But what if the industry gave you a leg up? The Fashion Exposed DEBUT competition has played a crucial role in supporting Australia’s emerging fashion designers … Continue reading