Christina Exie on defining your brand
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Christina Exie on defining your brand

  With her avant garde spirit, luxury womenswear designer, Christina Exie is one of the most electric new talents to emerge in Australian fashion. “Directional yet wearable with a crisp modern edge, Exie’s creations are thoughtfully constructed for the wardrobe of the sophisticated and young at heart woman with an appreciation for the avant-garde.” With … Continue reading

Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?
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Faceless Fashion – Is it time fashion brands told more of a story to gain brand loyalty and drive sales?

By Phoebes Garland – Garland & Garland Fashion Australian chain store Sportscraft is doing it and the Japanese brand Uniqlo have just announced theirs. Brand ambassadors are nothing new for department stores, but chain stores are now jumping to put a ‘face’ to their brand in the hope of finding new customers and converting them … Continue reading