Alexandra Mills, CEO of Brands Exclusive launches ‘Celebrity Shopping, Reality Prices’ with reality star Laurina Fleure

When you think of a CEO of a large multi retail e-commerce outlet business, a ballerina is not something that pops into mind. But when you meet Alexandra Mills, the chic young CEO and see her elegant petite frame, it starts to make sense.

Mills not only oversees Brands Exclusive, but also The Home and The Active, two of the other businesses which are part of The Lux Group.

Under her leadership, Brands Exclusive is currently turning over 70 million alone with 1.5 million subscribers.

Continue reading the article here.

pgAbout the Author, Phoebes Garland

Phoebes Garland is the Co-founder & Co-owner of Garland & Garland Fashion, a boutique leading fashion & consultancy agency based in Sydney, and founder of Fashion Initiative.  Between the two of them, Phoebes & Robert Garland have over 60 years’ sales experience in fashion, publishing and advertising. Phoebes is an industry mentor to designers with Australian fashion industry body, Australian Fashion Chamber and is on the Advisory Board for Fashion Design Studio (TAFE NSW). Phoebes Garland is also an ambassador to Shake it up Australia Foundation and contributes articles to Australian Fashion industry magazine, Ragtrader.


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