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The AFC announces Australian designers for Paris Showroom

The Australian Fashion Chamber is proud to announce the designers selected for their Australian Designers Abroad Showroom in Paris, to be hosted as part of the city’s Spring/Summer Ready-To-Wear Fashion Week from the 29th September to the 4th October 2016.

The line-up will include a mix of established and emerging Australian fashion talent, namely: Romance Was Born, Tome, Christopher Esber, macgraw, Megan Park, P.E. Nation and accessories designers Sarah and Sebastian and Pared Eyewear.

Representing the finest of Australian fashion, the designers were chosen based on their industry skill, strength of their current seasonal collection and potential success in the international market.

This will be the third Australian Designers Abroad showroom in Paris, one of the most prestigious stages for ready-to- wear collections, attended by a variety of international retailers, media and industry players. Launched by the Australian Fashion Chamber in March 2015, this initiative strives to build profiles of talented Australian designers during international fashion weeks, cementing reputations and growing stockists abroad.

“Designers Abroad takes our best design talent and helps them build their export business and build global footprints,” said Courtney Miller, General Manager of Australian Fashion Chamber.

Ms Miller adds, “For Australian designers, it’s a massive undertaking and expense to take their collections to Paris season after season – we make that opportunity possible.”

The Australian Designers Abroad Showroom will be centrally located in the beautiful Place Des Vosges during Paris Fashion Week. It will launch with an Opening Night presentation, attended by key international media, buyers, influencers and government officials.

In the lead-up to the event, the Australian Fashion Chamber will work collaboratively with designers ensuring that designers are well-prepared to meet the demands of the global fashion marketplace. Designers will also be offered sales, marketing and media support as part of the event, to expand their respective businesses.

The designers were selected by a panel of industry professionals including AFC Deputy Chair and Editor-inChief of Harper’s BAZAAR Kellie Hush, Tiffany’s Vice President & Managing Director of Australia Glen Schlehuber and Eva Galambos Owner of Parlour X.

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