Judging by the amount of appointments we have in the showroom this month, falling into a coma at the end of each day is quite a possibility for our team. Whilst we are eternally grateful to have such wonderful support from retailers, which is something we never take for granted, it’s wonderful to see retailers still getting excited about ranges despite being a tough winter for them.
As mentioned in one of our last articles, since the growth of the lifestyle sector where age is lesser of an issue, retailers are now able to target a much broader group of consumer. And it seems some of our labels have also expanded into these ever-growing categories.
Here are some of the new labels to tap further into this season.
The Shanty Corporation – Holiday Trading & Co.
Famed for their highly successful brands, Holiday, Brave + True, Talisman, and True North, there is a new baby which has been added to the mix this season called The Shanty Corporation. The range consists of hand printed fabrics with stunning silhouettes – perfect for summer relaxation. Pair them with beautifully cut swimwear – one piece or separates to take you from the pool or beach to drinks at the bar! Price points remain very competitive for quick sell through and the collection has also a highly competitive range of swimwear thrown in the mix.
LD & Co Knitwear
Think super strong fashion stories that wow buyers as soon as they walk into the showroom making an instant sell. Superfine merino blends, many in Italian yarns. Picture fashion knitwear with strong colour stories, but also shades of blue and almonds, greys and charcoals for less colourful customers. There really is something for everyone in this range, which is the sister label to Zaket & Plover.
Lifestyle by Holmes & Fallon
Think cute quirky animals, or perhaps a rhino, giraffe or elephant stool is more your thing? This season it’s all about the animals in the lifestyle range from Holmes & Fallon.
In addition to the best-selling label Holmes & Fallon have an array of accessories, bags and adorable animals which suit not only children but also perhaps that quirky type.
Retro furniture pieces complement this collection and the autumn colours seem to complement the fashion pieces in the AW17 collection.
Always a winner of a label.
Ice Express has launched AW17 with not only new owners, but also an ageless lifestyle feel of tops in ageless styles. There is a shearling look jacket, leather look jacket and price points which offer great margin. Suitable to a broad customer, the lifestyle look is definitely evident.
These brands and our other brands will be showing now until September 20th.
About the Author, Phoebes Garland
Phoebes Garland is the Co-founder & Co-owner of Garland & Garland Fashion, a boutique leading fashion & consultancy agency based in Sydney and Fashion Initiative. Between the two of them, Phoebes & Robert Garland have over 60 years’ sales experience in fashion, publishing and advertising. Phoebes is an industry mentor to designers with Australian fashion industry body, Australian Fashion Chamber and is on the Advisory Board for Fashion Design Studio (TAFE NSW).