Two inspiring Melbourne mothers have launched their online kidswear label, Jacana Kids, to help raise money for charities who support the early childhood development of children with disabilities.
Central to their ethos is the celebration of the artistic expression of children. From love hearts to monsters, the Jacana Kids range features pieces carefully doodled by the hands of little people, with a whopping 50% of all sales going to Early Childhood Development programs in Australia.
Drawing on the gratitude for those who work tirelessly to help children, co-founder Ana Garcia said,“We wanted our clothing to represent the inherent joy of childhood and a child’s own artwork encapsulates that perfectly.”
Garcia, with co-founder Jacqui Di Benedetto, design each range with comfort and style in mind, using artwork from children from their chosen charities, as well as those who just want to see their kids’ artwork in the mix.
Each year Jacana Kids will donate 50% of their profits to different charities in Australia. This year their chosen charity is Yooralla, an organisation committed to supporting all people with disability to live independent and fulfilling lives.
“It means so much to both of us that we can give back in this way and make funky clothing with heart that kids look good in along the way!” Ana said.
All Jacana Kids clothing are printed locally in Melbourne, using sustainable materials with manufacturers practicing ethical production values.