Feature

April: The Denim Edit

Denim; this well-loved wardrobe staple is set to play the hero within transeasonal wardrobes this season, making April the perfect time to update your denim (and we are talking way beyond your favourite skinny jeans).

So what are the fits shaping the season? With an abundance of new silhouettes we have rounded up our top four picks to make the style cut.

Customised 

Grab a pair of scissors and a handful of colourful patches and trims to nail this creative look. Gone are the days of conveyor belt blue; this trend is all about creating unique, custom made one-offs. Reminiscent of the 90s, this trend invites you to express yourself through DIY cropping, patching and trimming (and for those who want to fast-track the DIY efforts, you can pick up a great customised pair on the high street).

Remember, this look is all about making a statement, so turn it up and own your story.

Cropped Flare

Whilst a hard look to get right, when executed well, the cropped flare screams haute couture. Chanel and Chloe have embraced the cropped flare, so of course, we want it. Cropped above the ankle and finished with a wide flare, this high fashion cut is perfect for those who want to lead the style stakes.

Relaxed Straight

Perhaps the easiest of the four fits to get right, the relaxed straight is exactly what it says. Choose a relaxed cut which runs straight from top to bottom. Available in a variety of blue hues, choose a shade which suits your look. Choose to add rips, turn-ups or even a leather belt; it is really hard to get this fit wrong. Style with a crisp white shirt with exaggerated proportions and come rain or shine, your outfit will remain stylish and on point.

Frayed 

We have seen ripped knees and frayed trims become increasingly popular across the denim offerings in 2016 and we like this seasons added frayed hem touch a lot. Ripped knees were big last season and although this style continues, this season we see an added touch in the form of a frayed trim. This simple innovation adds to the casual cut, whilst creating a new statement and of course, for us, a new season must-have.

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