We are halfway through SS16 and it’s been a very busy season running two showrooms with the addition of Holiday Trading Co joining us. We are seeing a strong surge in stock brands, which have retail price points $129.00 and under. While indent is proving to still be an important part of the apparel retailer business, woe betide any manufacturer who is not backing up with best-selling stock styles and missing out repeats and capturing the stock only buyer.
The addition of the Jac + Mooki range of luxe essentials to our agency has been a welcome edition and has been powering out in terms of sell through for retailers nationally. Sold in packs of 7 (2 x S) (2 x M) (2 x L) (1 x XL) the brand is distributed in Melbourne through the highly regarded Condo Fashion Agency. The sleek modern images, luxe layering pieces and pay as you go system seem to be working well for retailers who are wanting a contemporary, luxurious look and feel without a hefty price point.
This season we have enjoyed Holiday Trading Co brands joining our agency. These lifestyle brands which encompass Holiday, Brave and True, Talisman and True North Menswear are much loved by retailers. Founder Rayna Hooper who built the business out of a tiny lobster village in S.A, has built a formidable business based on the realisation that people wanted to buy something to take home when they were on holiday. With a mixture of indent labels (Holiday, Talisman & True North) and a powerful mix of stock labels (Brave & True & True North) the brands almost offer a one-stop shop for retailers with homewares, jewellery, bags and fashion also being a large component of it. Every season this group of labels enjoy a complete buying frenzy from retailers at the Australian Gift and Homewares Association’s bi-annual Home & Giving Fairs, proving what a winner the formula is.
The strong, experienced and established Holmes & Fallon have added a heritage component to their range with an additional capsule component called “Heritage by H & F” which has offered shirting fabrications, cottons and linen blends and a stronger pants component which retailers are lapping up due to the high margins and value for money price points they offer them. The SS16 range of Holmes & Fallon has been well received with great price points and quirky looks which resonate with the customer as a point of difference with a broad customer base.
LD & Co (sister label to Z & P by Zaket & Plover) has embraced a SS16 capsule collection for the first time with a combination of breathable wovens including a beautiful floral print in a silky viscose polyamide blend, which is silky to the touch adding a luxurious feel. Lightweight luxurious knitwear, with their signature Italian yarns has also been spliced with rayon jersey woven blends. The range offers a wow factor in the showroom due to how well the range merchandises.
Florencia Phils’ offering consists of some dressy pieces as well as some linens, with knits and textured pieces, which has drawn interest from the most discerning buyers. Better end quality fabrications, less prints offer a strong point of difference from the sister label Holmes & Fallon.
Picadilly from Canada offers a large range of their signature dressy co-ordinates with strong fabric and colour stories, offering the customer to go from desk to dinner. Made predominately in Canada this label offers a resort style dressy look in an easy care jersey base cloth fabrics with lace trims and other textured pieces. This suits retailers who stock Canadian brands and offers dressy pieces for occasion wear.
Givoni Daywear and Weekend offers a lifestyle look of leisurewear with some more key fashion pieces this season. Natural and breathable fabrics feature strongly in this range, with a more modern clean look to reach to a more contemporary customer who is devoted to modern classics.
Interested in viewing these brands? For all NSW Representation on all these brands contact Garland & Garland Fashion – garlands.com.au
For all other states contact:
Holmes & Fallon – holmesandfallon.com
Florencia Phils and Heritage by H & F- florenciaphils.com
Givoni & Weekend – Tel: 1800 333 151
LD & Co – Tel: 03 9499 4443
Picadilly, Distributed by A Touch of Europe – atoefashion.com
Holiday, Brave & True, Talisman & True North – holidaydesign.com.au
Jac + Mooki – condofashion.com.au
About the Author:
Phoebes Garland is a Features Writer for Exposed Online & co-owns Garland & Garland Fashion with Robert Garland, a leading fashion agency based in Sydney. Phoebes also owns Fashion Initiative, an online fashion destination covering business of fashion, luxury and events. Described as a” Power Agent” by Ragtrader Magazine. Between the two of them, Phoebes & Robert Garland have over 50 years sales experience in fashion, publishing and advertising. Phoebes is on the Advisory Board for Fashion Design Studio (Sydney TAFE) in 2015 and is an industry mentor to designers with industry body Australian Fashion Chamber. Garland & Garland Fashion is a respected leading boutique fashion sales & consulting agency based in Sydney and they are regularly sought for comment from various media and the fashion industry on business fashion topics, fashion and issues.