Feature

Thank you & Goodbye 2015

IMG_1030

The year is drawing to a close and at Garland & Garland we seem to be frantically making appointments for S16.  I swear appointments get earlier and earlier each season!

Despite the year almost ending, we have just welcomed a beautiful ageless new label jac + mooki from Melbourne, consisting of luxe bamboo and cotton blends in T-Shirts & Tunics in exquisite gelato colours, that just scream “summer”.
IMG_1024With beautiful finishes, there is nothing in this coveted range, which looks like it should be in a chain store. Their expensive, high quality look is kept at price points retailing under only $100.00. More importantly they also offer excellent margin for retailers. The range allows retailers to pay as they go with no credit applications and payment required before delivery.

Distributed nationally in Australia, by the highly esteemed Condo Fashion Agency in Melbourne.

IMG_1037

2015 has been interesting year in the rag trade. We have seen the tax department threaten and wind up some companies, big changes at the department stores and the flurry of international chain stores. Not to mention social media and online landscapes are flourishing more than ever. Despite the growing trend and necessity of social media and online to expand and engage customers, many wholesale manufacturers and retailers in the over 40’s market are still struggling to comprehend.IMG_1041

The market is fiercer than ever. Retail price points have been driven down, yet for manufacturers prices keep rising thanks to the low Australian dollar. Yet regardless of the hardships, I find myself still loving what we do as retailers. Perhaps because we have such a diverse business in writing about fashion, mentoring, consulting, and the fact we are involved in all parts of this wonderful yet demanding industry.

As we begin to wind down, I would like to thank our loyal retailers who we have been doing business with for many years and also to the new retailers for coming in to see our ranges. We fully understand there are no shortage of great choices out there and your business is something we never take for granted.

On behalf of Robert Garland and myself, we would like to wish you a very Happy Christmas and wonderful New Year.

xIMG_0823

About the Author:

Phobes Garland

Phoebes Garland is a Features Writer for Exposed Online & co-owns Garland & Garland Fashion with Robert Garland, a leading fashion agency based in Sydney. Phoebes also owns Fashion Initiative, an online fashion destination covering business of fashion, luxury and events.
Described as a” Power Agent” by Ragtrader Magazine. Between the two of them, Phoebes & Robert Garland have over 50 years sales experience in fashion, publishing and advertising.  Phoebes is on the Advisory Board for Fashion Design Studio (Sydney TAFE) in 2015 and is an industry mentor to designers with industry body Australian Fashion Chamber. Garland & Garland Fashion is a respected leading boutique fashion sales & consulting agency based in Sydney and they are regularly sought for comment from various media and the fashion industry on business fashion topics, fashion and issues.

Visit: Garlands.com.au

Follow: Phoebes Garland on the following Social Media

FACEBOOK  Twitter-T  pinterest_icon  Instagram_Icon_Large

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s