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WE LOVE: Called to Arms


We have all had them. Those frustrating moments when we are left standing in bedrooms looking at over flowing wardrobes and over stuffed drawers and still not finding the right outfit to wear. This dreaded occurrence are often triggered when dressing for an important meeting, significant event or highly anticipated date. Then there are the times when it’s a definite shift in fashion that renders all our fail-safe, tried and tested wardrobe staples completely redundant. This is one of those moments.

The Spring 2016 Ready-to-wear shows marked a distinctive shift south of the shoulder. Gone are all the well-proportioned, perfectly fitted and polite sleeves in way of anything oversize, flare, bell, balloon or Kimono. The design houses turned up the volume on, well, volume.


Celine S/S 2016


Fendi S/S 2016


Louis Vuitton S/S 2016


Lanvin S/S 20166

Oscar de le Renta


Simone Rocha

Traditionally, the rule of volume is styling oversized elements back with more refined and fitted pieces to help balance the overall look. This also makes for a more easily digestible wardrobe transition. Oscar de la Renta showcased perfect balance working his sweet pencil skirts and silhouette skimming dresses with his voluminous sleeves. On the street we also saw the exaggerated bell and balloon sleeves paired back effortlessly with form fitting skirts or 90’s inspired jeans and cut offs. But as we know, rules are meant to be broken and not everyone was playing the balance game.

Simone Rocha, Fendi, Lanvin and Celine all gave us a lesson in more is more, working full sleeves back with even fuller skirts and 80’s inspired trousers, Louis Vuitton even bravely adapted Jerry Seinfelds famous ‘puffy shirt’ giving the style a new lease life by pairing the pirate inspired top back with flirty and full ruffle skirts and tough leather vests. So whether you’re of the more refined school of style or decide to embrace volume with volume one thing is for certain, if you’re going to make a statement this season, make sure you’re well-armed.

About the Author;

Lauren JonesA senior womenswear buyer, lecturer, key note speaker and founder of Style Retailer. Lauren Jones has over 10 years buying experience, working across department store, David Jones and youth sector retailers General Pants co. and Glue Store. Specialising in women’s denim and fashion, Lauren has forged a successful career, consistently driving strong sales and margin result in a rapidly evolving landscape. Drawing on this experience, Lauren created Style Retailer, a fashion consultation business designed to help major retailers and independents alike drive competitive advantage and growth through solid buying practices.

Lauren also uses her vast experience to lecture at Sydney’s FBI Fashion College, teaching both Fashion Buying and Advanced Fashion Buying courses. Lauren is also a regular speaker at the Fashion Exposed seminars in Melbourne and Sydney and a regular contributor to leading fashion publications.

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