About 400 km south of Sydney – or 600 km north of Melbourne, if you prefer – lies an unlikely fashion success story: a bricks and mortar retailer reported to be turning over $20 million a year.
Cooma (population 8000) is home to Birdsnest, an independent boutique owned by Jane Cay, a youthful looking blonde who followed her heart to the country and fell in love with a farmer. While Birdsnest began as a boutique, its online presence is the real – and remarkable – business driver.
I chatted to Jane Cay about Birdsnest, her thoughts about retail and online trading, and the benefits in creating a flexible workplace for women with families.
Phoebes Garland is a Features Writer for Fashion Exposed Online & co-owns Garland & Garland Fashion with Robert Garland, a leading fashion agency based in Sydney. Phoebes also owns Fashion Initiative, an online fashion destination covering business of fashion, luxury and events.
Described as a” Power Agent” by Ragtrader Magazine. Between the two of them, Phoebes & Robert Garland have over 50 years sales experience in fashion, publishing and advertising. Phoebes is on the Advisory Board for Fashion Design Studio (Sydney TAFE) in 2015 and is an industry mentor to designers with industry body Australian Fashion Chamber. Garland & Garland Fashion is a respected leading boutique fashion sales & consulting agency based in Sydney and they are regularly sought for comment from various media and the fashion industry on business fashion topics, fashion and issues.