We Love...

We Love: Being Flat Out

1George Taylor’s commonly referred to theory, the hemline index, suggests that fashionable hemlines rise and fall in accordance with stock prices. Following this concept, times of prosperity and optimism should see our skirts short and flirtatious in contrast to economic hardship calling for our hems to head south.

This theory has often been disputed and arguably disproved since its original conception in 1926, but as the Spring/ Summer 2016 shows draw to a close it would appear the maxi length, floor hitting hemlines seen on runways in all cities are once again reflective of the current economic climate.

With the current feeling of financial uncertainty, strangely we not only saw hemlines drop but our heel height also plummet.

Pancake flat sandals, brogues, slides and slippers were seen across most runways from Balenciaga, Stella McCartney to Bottega Veneta and The Row. Even sky high advocate Victoria Beckham paired clean leather slides and flat-form sandals back with each of her 35 looks.

The flat shoe has traditionally been associated with daytime dressing or reserved as a weekend staple but this season the freshest way to wear these podiatry pets is back with unexpected pieces. Any piece you would ordinarily reserve for a heel now needs a clean, flat approach. Think sheer after dark maxis, flirtatious cocktail dresses and soft wide leg trousers back with flat as a tack slides and sandals. The sexier the clothing, the flatter the shoe the better.

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About the author;

Lauren JonesA senior womenswear buyer, lecturer, key note speaker and founder of Style Retailer. Lauren Jones has over 10 years buying experience, working across department store, David Jones and youth sector retailers General Pants co. and Glue Store. Specialising in women’s denim and fashion, Lauren has forged a successful career, consistently driving strong sales and margin result in a rapidly evolving landscape. Drawing on this experience, Lauren created Style Retailer, a fashion consultation business designed to help major retailers and independents alike drive competitive advantage and growth through solid buying practices.

Lauren also uses her vast experience to lecture at Sydney’s FBI Fashion College, teaching both Fashion Buying and Advanced Fashion Buying courses. Lauren is also a regular speaker at the Fashion Exposed seminars in Melbourne and Sydney and a regular contributor to leading fashion publications.

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