We Love...

We Love: Winter Florals












In 1967 Scott McKenzie famously told us, ‘if you’re going to San Francisco, be sure to wear flowers in your hair’. Fast forward to 2015 and it’s the influential houses of Valentino, Dolce & Gabanna, Balenciaga, Stella McCartney, Givenchy, Alexander McQueen and Proenza Schouler that are telling us we should wear our blooms anywhere and everywhere.


Featuring heavily in the Pre-fall / Fall 15 lines to the more recent Resort 16 shows, flowers of all scales adorned almost every silhouette and style possible. From menswear inspired bombers and sweats at Givenchy, to the sweet mini dresses at Valentino and ladylike midi styles at Dolce and Gabbana, it is clear there is room for blooms in every wardrobe.


Always prominent in spring collections, this spring we expect to see micro florals dominate but fresh for winter it’s the dark based florals that will reign supreme. The beauty of blackened blooms is that they work easily with winter coats and knitwear and shouldn’t require a full wardrobe overhaul to update your look.


Even the hardened rock chick can embrace her inner flower child this season. These black-based botanicals were made made edgier with pieces like biker jackets and tough flats. For the freshest take on this trend, introduce your buds in unexpected and new silhouettes like flares and cropped trousers.


As the International pre-fall collections hit stores this month, we look at street style shots to inspire your blooming winter wardrobe.

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About the author;

Lauren JonesA senior womenswear buyer, lecturer, key note speaker and founder of Style Retailer. Lauren Jones has over 10 years buying experience, working across department store, David Jones and youth sector retailers General Pants co. and Glue Store. Specialising in women’s denim and fashion, Lauren has forged a successful career, consistently driving strong sales and margin result in a rapidly evolving landscape. Drawing on this experience, Lauren created Style Retailer, a fashion consultation business designed to help major retailers and independents alike drive competitive advantage and growth through solid buying practices.

Lauren also uses her vast experience to lecture at Sydney’s FBI Fashion College, teaching both Fashion Buying and Advanced Fashion Buying courses. Lauren is also a regular speaker at the Fashion Exposed seminars in Melbourne and Sydney and a regular contributor to leading fashion publications.

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