Casual chic is in the Bondi Beach Co Bag

There’s so much to love about Sydney’s iconic Bondi Beach. From the rocky cliff face that hugs it from each side to its crystal blue waters and the beach babes that line its sandy shoreline, it’s a heady dose of inspiration.

And it’s this very spot that influenced Tracey Farrington back in 1983 to reinvent herself and create a fashion brand named after it. Specialising in resort-wear clothing, fashion hats bags and baskets, Tracey now designs all the products from her home in Fiji, keeping the brand’s casual beach chic signature alive.

The Bondi Beach Bag Co mission statement is to design and create beautiful products which depict the global beach lifestyle, and the latest collection certainly sends that message.

BONDI BONDI is inspired by the beauty of the Fiji Islands. The colours are Turq, Aqua, White, Sea Green, showing the water colours, Fuchsia Mango, Tangerine, Canary Yellow that represent the Fijian tropical fruits and flowers.

The designs feature luxe fabrics from cotton silk combinations to viscous chiffon, elegantly chic with the perfect drape, beautiful flow and softness. Viscose stretch fabric with its substantial body and weight is extremely flattering for a tight fit.

The Bondi Beach Bag Co signature is original and unique, it’s obvious from the designs that Tracey puts all her energy into creating the gorgeous resort-wear clothing and accessories brand. A brand that also reflects her casual beach life in Fiji with her family.

Tracey looks forward to expanding the wholesale business within Australia and the Pacific Islands. So her first stop is Fashion Exposed this weekend from 16-18 August at Sydney Showground, Olympic Park.

For more information or to register, visit

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