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FOXERS launch into Australian market

Ladies, are you having trouble trying to find the perfect balance between comfortable and fashionable underwear?

FOXERS are an exciting new concept in lingerie that is newly available in Australia. The brand is based upon a unique, patented design that appeals to women of all ages (16 – 60) and all sizes (XS – XXL).

Essentially, FOXERS are women’s underwear with the waistband designed from men’s boxer shorts – providing women comfort and style of boxer shorts whilst still feeling feminine, sexy and fun with lace trims.

The waistbands are made from high quality men’s 100% cotton shirting fabric, which hugs the body, therefore keeping the underwear in place. FOXERS are machine washable and durable, making them practical, yet fashionable!

FOXERS were launched by US fashion designer, April Spring, in 2007. Now sold in over 300 stores throughout the US and Europe, FOXERS have been a major success story. March of 2014 saw the launch of FOXERS Australia, with the brand hoping to gain credibility within the Australian market.

Every 2 – 3 months, FOXERS release a new range of bright and exciting colours which are often limited production to keep customers interested and coming back for more. The next line ‘Kaleidoscope’ range is due out in July and will be on display exclusively at Fashion Exposed.

FOXERS also offer a complete line of basics in black, grey and white that is regularly restocked as well as stunning bridal wear. There are a variety of styles to choose from including boy shorts, G-strings, boxer briefs, lace boxers, lace camisoles and racerback tops for women, as well as boxer shorts for men. The range is constantly expanding with shirts, swimwear, sports bras and sleepwear soon to follow.

The exclusive distributors of FOXERS for Australia and New Zealand are now looking to distribute through lingerie boutiques Australia (and New Zealand) wide. They will be providing retailers at Fashion Exposed with the exclusive opportunity to pre-order the next line of FOXERS as well as the Bridal and Basics range.​

See FOXERS Australia on stand 1918 at Fashion Exposed from 16 – 18 August, 2014 at the Sydney Showground, Olympic Park. 

For more information, visit http://www.fashionexposed.com

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