Casual elegance is effortless in Amadi

When it comes to perfecting elegance, it’s the combination of effortless chic that wins the style stakes every time.

But the art of comfort dressing isn’t as easy as it looks.

A brand who has perfected the versatile `dressy-casual’ look is Amadi, a new women’s contemporary line based, and proudly made, in Los Angeles, California.

Nataline Ngo- Amadi and her partner in both business and life, Wahid Amadi, are the creative duo behind the brand.

Amadi is for women on the go, everyday staples have been lovingly recreated into quality pieces you’ll have for life at a price you can afford – but they never compromise the attention to detail.  The brand vision is one we can all relate, to build a lifestyle collection that’s both easy and relaxing, but sexy too with that California chic appeal.

With their name stitched on every garment, the Amadi’s take pride in how and where the garments are made. All the fabrics and notions are made in Los Angeles or neighbouring areas for better handling of overall production quality and for the brand’s value in supporting local communities in LA.

Today, you can find Amadi at major stores including Anthropologie and specialty boutiques, both domestic and international.

View the Amadi range at Nero Imports on stand 2012 during Fashion Exposed from 16-18 August at the Sydney Showground, Olympic Park.

For more information or to register, visit

About Nero Imports
Nero Imports are an Australian fashion importer who specialise in some of the best international women’s fashion labels from the USA, Europe and around the world. Each season they showcase unique looks and styles from groundbreaking designers like Amadi, Analili, Atina Cristina and Denis and Charles, and they’re constantly sourcing new designers.


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