Intimate Apparel that can keep up

2014 New ProductAs modern women we are expected to look good (always), be a (good) mother, be a (good) partner, cook, work, clean, shop, and always (and forever) be a lady.

Through the frustrations of motherhood, of career-building, of house-running, our expectations of ourselves and our societies’ expectations of us as women mean we are always on the go.

Even if we fulfill ‘only’ some of these roles and not all of them, the least we can do is treat ourselves like the superwomen that we are.

And what does this all have to do with intimate apparel, you might ask yourself?

Well B Free Intimate Apparel believe nothing is possible without comfortable underclothes. When wearing B Free, you are; comfortable, confident, and capable, with an `I can do anything’ attitude.

For B Free, comfort and beauty are both a must.

B Free first launched in 2010 by Yael Carmeli, a designer trained in Paris with over a decade of experience in intimate apparel. Carmeli has worked with some of the world’s top lingerie companies, including Victoria’s Secret, and has brought her international expertise to produce premium quality seamless and wire free lingerie under the B Free label.

B Free has been a tremendous success, being stocked in over 200 stores nationally. The brand has a loyal following of customers who have fallen in love with the unique combination of comfort and aesthetics of the B Free range.

Mood 2Their seam free and wire free collection is classic, timeless, and provides all the perfect go-to basics in neutral colours for every woman’s wardrobe. At Fashion Exposed they will showcase their range of body sculpting shapewear to take inches off your waist and provide a clean smooth line under clothing.

They also have lightly shaping camisoles, seamless tubes and supportive briefs in a variety of cuts to suit every woman. The wire free bras offer the ultimate in comfort and support.

There are no gimmicks or trends here. Just top quality, soft fabrications in classic flattering cuts and neutral colours. All this is combined with state of the art technology to produce seam free, wire free, ultra stretchy, perfect fitting garments!

B Free understand women’s needs and their ability to produce timeless classics that will always be in demand have been key to success.

B Free has been widely successful in Australia and has developed a strong brand following. Future plans include expanding the range further to provide even more underwear with wider applications to cover all women and they’re already working with companies in America to build B Free’s international presence.

Visit B Free on stand 2018 during Fashion Exposed and;
– Sign up for their newsletter to go into the draw to win a free mystery prize from the B Free collection
– No minimum orders! You can try B Free at minimal cost and fall in love with their products before placing a large order.
– They will replace your unsold stock with your best selling stock within a year of purchase. Trying B Free is now risk free! (Returned items must be in original packaging and original perfect condition).
– Get a free rotating B Free stand to display their boxed products when you buy their full boxed range.

For more information on Fashion Exposed or to register, visit

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