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Life is colourful with Inkkas

“Our dream is to wander through the world finding the most beautiful local patterns and designs and working with local artists and artisans to make new clothing come true.”

In 2012, Danny Ben-Nun, a designer and avid traveler, was wandering the sinuous alleyways of a local Peruvian market during a backpacking trip to South America, when he came face-to-face with a pair of shoes that changed the course of his life.

Made from authentic, local fabrics, the shoes were so beautiful he knew from that moment they had to be brought to the global marketplace. And so Inkkas was born.

“We specialise in handmade street shoes,” said Danny. “The design process is to use traditionally woven Peruvian fabrics, to create bright ,beautiful and unique shoes. Blending the traditional with contemporary.”

Subsequently, Danny met with the local producers of these exquisite shoes to discuss the possibility of teaming up with them, so they can produce products that are even more beautiful than the ones he had seen. As Danny discussed the possibility of working together, an ethical question became apparent: How was it possible to produce these shoes and sell them on a global scale, yet at the same time, source locally from Peru and work with local, indigenous labour?

That is how the unique concept of Inkkas was founded. The Inkkas’ pledge is to create authentic and ethical products available to the general public while maintaining the utmost respect for the environment and local workers.In only one year’s time, Inkkas has become a well-known, ethical business in the fashion industry that has been featured in well-known publications Vogue and Elle.

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Inkkas products are now sold and distributed in some of best known retail outlets such as TopShop and Urban Outfitters.Inkkas continues to grow in popularity worldwide, raising an incredible $75,000 when they launched their crowd-funding Kickstarter campaign last year.

Inkkas will showcase the new 2014 collection at Fashion Exposed from 16-18 August at the Sydney Showgrounds. The range draws inspiration from the streets and lanes of the old city of Cuzco, Peru.

The handmade range has been beautifully transformed into a funky, contemporary product that is well placed to enter the Australian market. The colours are bright, fun, lively and cross-generational. There is a pair of Inkkas to suit everyone.

“Our brand is completely unique in that it is completely authentic,” he said. “It is drawing on traditional skills to create ethical and sustainable contemporary shoes. Each shoe is a labour of love, each shoe has been made by hand in a family business, each shoe is supporting communities in Peru.”

Inkkas has a history of philanthropic outreach working in partnership with Amazon Watch – an organization dedicated to educating and promoting the state of the Amazon. Amazon Watch is a nonprofit organization that helps protect the rainforest and advance the human rights of the indigenous population on the Amazon Basin. Inkkas donated a portion of each sale of Inkkas products to Amazon Watch during that period. For every pair of shoes sold Inkkas will plant a tree in the Amazon under the One Shoe One Tree project.

Danny plans to create a wonderful network of retailers in Australia to develop the brand and bring Inkkas sustainabliliy and social justice to the shoe market. Plans are also in the pipeline for bags and accessories.

Don’t miss viewing this exciting brand on stand 2820 during Fashion Exposed from 16-18 August at the Sydney Showground.

For more information or to register, visit fashionexposed.com

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