Julie Lantry, Founder Artisan Culture is a fashion designer and researcher in ethical fashion practice, with extensive experience sourcing ethically from India.
She shared her experience and sourcing knowledge at the Fashion Exposed Business Seminar series in Melbourne recently.
Here are her top tips;
Consider what, where, how and who when sourcing an artisan relationship. Start online;
2. Be Prepared to Travel
Spend time in India. Remember different styles of Indian textiles come from different regions. Work with ethical middle-men, if you have limited time or don’t speak the language.
3. Be Organised
Prepare storyboards and take samples. Work out how much you can spend on your designs for your market before negotiating. Don’t change your order halfway through an order.
4. Be Patient
When building a relationship with a new artisan, start small and simple. Go slow.
Analyse their quality of products and discuss together how it can translate to your range.
5. Keep an Open Mind
Collaboration and interpretations can lead to positive outcomes. Be prepared to alter your perspective. Discuss expectations openly e.g. exclusivity, quality, delivery.
6. Be Respectful
To build a long lasting relationship, respect cultural differences and traditional designs. Recognise the Artisans contribution within your product.