Do you really understand your customer?
Brian Walker, Founder & CEO of Retail Doctor Group believes a targeted strategy is vital to truly understanding your target market that will see you walk away with a healthier business approach.
In today’s engaging and informative session at Fashion Exposed Melbourne, Brian and director of RDG Insights, Katharina discussed how to use consumer insights to ultimately drive increased sales in your retail business.
In this quick video chat, we ask Katharina how retailers can collect insights? what kind of insights need to be recorded? and and how to translate them into a targeted brand strategy.
And we spoke to Brian about how they insights can be translated instore;