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How to shop: fashion buying fundamentals

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“A fashion buyer is responsible for selecting/developing a range of products, aimed at a specific market, that addresses consumer needs to drive profitable sales and growth.”

Womenswear buyer and lecturer Lauren Jones will be sharing her insights and tips for successful retail buying during the Fashion Exposed Business Seminar Series at the Melbourne Exhibition Centre this weekend.

With over 10 years’ buying experience, working with department store David Jones and currently major retailer General Pants specialising in Women’s fashion and denim, Lauren has forged a successful career, consistently driving strong sales and margin result in a rapidly evolving landscape. Drawing on this experience, Lauren lectures at FBI Fashion College, teaching both Fashion Buying and Advanced Fashion Buying courses.

Using the ‘five rights of buying’ as the content framework, Lauren will explore how to build a range and stock the right product for your customer, resulting in sales growth and gained market share.

Ahead of the show, Lauren recently shared some essential buying tips with Ragtrader, revealing, “It’s important to continually reassess product performance in the context of the season to identify any shifts behaviour or demand.

“Successful buying addresses customer needs, by offering the right product, at the right price, the right time, in the right location, supplied in the right volume. Sell through will identify how accurately the style has been forecasted, this result will help shape future buys for like styles/ trends.”

“Successful buying addresses customer needs, by offering the right product, at the right price, the right time, in the right location, supplied in the right volume.”

And her advice for anyone looking to buy right? “Always have a clear vision of who you are buying for and build a profile, using previous sales and store feedback, identifying key price points, trends and products that speak to this customer.” Read the rest of the interview here.

 

 

BOOK NOW to see Lauren Jones present `How to shop – fashion buying fundamentals’ at Fashion Exposed.

Lauren JonesUsing the 5 rights of buying as the content framework, Lauren will explore how to build a range and buy the right product for your customer, resulting in sales growth and gained market share.

  • Right product : Understanding what your customer wants from your store
  • Right price : How much are they willing to pay/ pricing architecture
  • Right quantity : What volume/ how many to buy/ range planning
  • Right place :Tailoring to your demographic/ Specialising to your location
  • Right time : Timing of deliveries and phasing of stock/ product relevance

For more information and booking details, visit fashionexposed.com

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