A decade of decadence

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This year Ruby is celebrating a decade of decadence, titillation, empowerment, fun, funk, fashion, glamour and … independence! After all, it’s only as an independent label that Ruby could ever have remained so fresh, original, street-smart and dynamic over the last 10 years.

The Ruby signature today encompasses fashion-forward lingerie and hand-crafted accessories; as well as selective sleepwear, street-wear, and unique printed hosiery (in collaboration with Falke).

Ruby designer, Robyn Lidsky has covered everything in her collection from comfy cotton, everyday staples-with-a-twist, to delicate fashion-forward garments created out of the finest laces, silks, or stretch satins.

All garments are made in Cape Town in limited quantities, using exclusive imported laces, unique fabrics, and the highest quality trims and techniques available. Some items are designed on a whim – in an illuminated instant – while others are painstakingly crafted for print, fall, or line.

Ruby will debut at Fashion Exposed this weekend from 22-24 February at the Melbourne Convention and Exhibition Centre on stand 1918 along with Zohara Art on Tights.

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Launched in January 2010, the brand is now available in 20 countries across Europe. Created from the desire to combine art and fashion in an original way, Zohara select a number of artists from around the world to bring a different perception of art to the collection.

All the drawings are unique and original and together they create different and varied styles of hosiery, which give a fashionable look to each woman.

Don’t miss their exciting new geode crystal jewellery range, exclusively at Zohara Art on Tights stand during Fashion Exposed.

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For more information or to register, visit

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