Combination of preppy and modern create dynamic collection

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Square Heart, a Melbourne based fashion label, is inspired by preppy accessible fashion. Established in 2012, Square Heart works hard with young local talent to build a brand that is both fresh and eclectic.

The collection, After Light, is inspired by the works of Japanese Artist Shintaro Ohata. His work often explores the layering of 2D and 3D to create everyday scenes and patterns of light.

This dynamism of sculpture and painting formed the layers and dimension in this collection. Combinations of fluid georgettes have been used along with crisp cottons to create this comfortable, easy care collection. Each piece was designed to embody an alternative yet relaxed feel for AW14.

The cotton digital prints have been developed by a process of layering photographs of the Nevada desert along with geometric shapes. Some garments have belts or ties, giving the wearer the option to customize and style the garment to their taste.

If you’re looking for something fresh and different, visit stand 1816, Square Heart at Fashion Exposed, 22-24 February, 2014, Melbourne Exhibition Centre.

For more information or to register, visit

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