Feel like a 50s Siren in swimwear

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Fashion is renowned for referencing the past, fusing the old with the new for the modern day gal.

But sometimes the old saying rings true, `if it ain’t broke don’t fix it’. Just like the flattering swimsuit cuts of the 1950s and 60s.

Inspired by the swimwear our mothers wore when they were young, Sirens Swimwear evokes vivid memories of Rita Hayworth and Elvis movies. Their range fills the gap in the market where style, fit and quality meet hip and fashion forward.

Established in Sydney in 2009, Sirens Swimwear features one of the most extenstive ranges we’ve seen of vintage style pieces channelling the 50s and 60s.

As curvy sirens themselves, designer Bettina McLeod and her team create suits that flatter your figure without compromising the ‘cool’ factor.

What started out as a small home grown business has now flourished into a quality, sophisticated and beautiful swimwear brand stocking retailers across the country and internationally for the past four years.

Fast forward to 2013 and Bettina has given the brand a fresh outlook and style, moving the headquarters to Mansfield, Brisbane.

Sirens use advanced technology and high quality, durable fabric to ensure Sirens Swimwear create the best possible product for their customers. Due to Siren’s close-knit team, the customer service is exceptional which differentiates the label from their competitors.

Visit Sirens Swimwear at Fashion Exposed from 22-24 February at the Melbourne Exhibition Centre to view samples of their vibrant Summer14/15 range.

For more information or to register, visit

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