Be chic in BASIC

basic 2United by a passion for bespoke, high quality garment design and a desire to shake things up in the world of plus size fashion, a Melbourne-based business launched 17 Sundays.

So much more than just clothing, 17 Sundays want to give every curvy girl the opportunity to feel sexy on date night, beautiful on a girls’ night out, sassy in a club and confident kicking around town.

Along with their BASIC line, the labels have made appearances at New York Full Figured Fashion Week and LA Fashion Week. They have also supplied exclusive wardrobe dressing for ‘Curvy Girls S2’, a reality TV show based in the USA and have been showcased alongside Calvin Klein and Layne Bryant on ‘Good Day New York’.

In late 2013, the labels were 3rd runner up to Sportsgirl in the Australian Government Positive Body Image Awards. Featuring in magazines around the world, 17 Sundays are currently stocked in numerous bricks and mortar retailers across Australia with ‘Birdsnest’ and ‘The Iconic’ their biggest online partners, with Madison Plus in the USA.

17 Sundays and BASIC complement each other, with both labels offering a wide range of garments that can be dressed up or down, all flattering a fuller figure. All fabric and placement prints have been done in-house exclusively for the label, using high durable quality material with great retention.

BASIC, consisting of chic jersey dressing and layering pieces for the plus size wardrobe and 17 Sundays Summer14 and Winter14 stock sales will be showcased and available for purchase at Fashion Exposed  from 22 – 24 February, Melbourne Exhibition Centre.

For more information or to register, visit

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