Sterling styles with a celebrity following

Dannii Minogue wearing the Ichu Jewellery bracelet set

Eve Rings

You know you’re onto something special when the necklines of red carpet regulars, Jesinta Campbell and Jennifer Hawkins are adorned with their exquisite sterling styles.

Melbourne-based jewellery line, Ichu has earned a cult following for it’s modern and sophisticated styles, bold shapes and intricate detail.

Aje designer, Edwina Robinson in Ichu jewellery

Melbourne School of Fashion, business graduate and creative director, Geneva Caldwell has created an extensive range of jewellery whilst using her eye for fashion when travelling and sourcing designs.

The Ichu range is inspired by international trends, travel and `a need for the unattainable’. In this plight, her Ichu designs have become synonymous for style and quality. Each piece is produced in Mexico using the highest quality 925 sterling silver.

Geneva drew on the brand’s Mexican heritage to found the name Ichu which refers to its versatility and creativity. A perfect analogy to the jewellery’s free-spirited aesthetic.

Devoted to maintaining the highest standards in style, it’s little wonder celebrities such as Natalie Bassingthwaighte, Erin McNaught and Danni Minogue are fans.

Visit 4Threads Fashion Agency to view the new Ichu collection on Stand 3810 during Fashion Exposed from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit fashionexposed.com

You can find Ichu online at:


About 4Threads Fashion Agency

4Threads Fashion Agency is a boutique fashion, sales and marketing agency which represents, supports and promotes carefully selected International and Australian fashion and accessories labels. 4Threads is a young, dynamic and forward thinking agency which is focused on nurturing positive connections between designers and retailers and providing a hands-on, personalised approach. With a strong team of passionate and creative people, 4Theads brings together a combined experience in sales, business, marketing and fashion wholesaling, with a distinct element of energy, initiative and commitment.

You can find 4Threads on:




Or email them directly to book your appointment ahead of time: info@4threadsfashion.com.au

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