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Ultra feminine dreams of rare elegance

Think about the most luxury, creative footwear brand you know, then scrap it from your mind. New shoe designer, Nicolò Beretta of Giannico will change the way you think about luxury footwear as he challenges traditional ideologies with innovative designs once never thought possible.

Since March last year, enfant prodige Nicolò Beretta has become known for his creative eclecticism and crafting `ultra feminine dreams of rare elegance’.

After a careful analysis of the market, Giannico consolidates its business objectives, searching with meticulous care for staff strictly belonging to the Italian manufacturing. Staff who are capable of giving life to the ideas and visions of its inspirer Nicolò, maintaining the high quality standards that the designer had set.

Therefore, he chooses the Riviera del Brenta as an area of excellence for the development of its first line of footwear, using professional advisers, they are able to combine aspects of ergonomics to the design requirements required by its creator.

In the desire to establish itself as a prestigious Maison of Italian artistry and creativity, Giannico TM is now a registered trademark in the worldwide (Europe, Australia and the USA).

The first Giannico collection (Fall-Winter 2013 – ’14) presented at the recent Fashion Weeks in Milan and Paris has received critical acclaim by renowned personalities from the fashion system and important international buyers.

With a selective distribution strategy and targeted growth, Giannico is now under development of a website and online store. Synonymous with elegance and creativity, the Giannico shoes are characterised by creativity, femininity and extreme seduction.

Manufacturing techniques such as laser-cut leather embroidery, ergonomics, great research for luxury materials, maximum attention to detail and a distinctive style as the mint green sole and the upper, designed to wrap around the ankle and emphasize the sinuous female, are the hallmarks of Giannico footwear.

Creativity, innovation and manufacturing tradition come together then, to give birth to real artistic

This is a must-see brand. View the range on stnad 1326 during the Australian Shoe Fair from 25-27 August at the Melbourne Exhibition Centre.

For more information, visit australianshoefair.com

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