It all started in Athens, Greece in 1983. At the beginning, Migato imported various afforable footwear styles. Impressive growth quickly followed and the company managed to achieve a network of 1,500 wholesale customers around Greece, from individual shoe shops to department stores and super markets.
Hard work, patience and vision soon transformed Migato into a major brand and led to the opening of the first retail store in 1992. During that time, the collection expanded to offer more fashionable and high quality products across both women’s and men’s shoes.
Consumers responded positively towards this strategic shift and during the next decade a stable and well-studied expansion was achieved within Greek boundaries both at retail and wholesale level.
Since the mid 1900s, Migato continues to grow and is rated as one of the most dominant and fastest growing companies, not only in Greece, but also internationally. They now have more than 120 retail shops in Greece and abroad.
What’s the best part about working in the footwear industry?
What I love most in the footwear industry is that every day is a new experience since I have to work on different projects and concepts. Fashion is so diverse, interesting and fast moving that it keeps me accelerated and helps me re-generate new ideas each time I have to create a new collection.
What inspires you? How does this influence the design?
Fashion itself is an inspiration! Every season we must be alert with what is the trend and how we present it to customers. Different mix of materials, new forms and styles, new colours all together are combined in order to create every new upcoming collection.
What kind of materials do you source for you product range? Why?
MIGATO’s philosophy aims to foresee all upcoming trends and offers consumers the latest fashion in footwear at competitive prices. We design collections that satisfy every consumer need by offering impressive styles for women, while also providing a complete line of male and children’s collections, as well as accessories.
Different materials, multicolours and modern styles are all combined to create ready -to-wear shoes for all occasions and consumer tastes, providing the best value for money products to the consumer.
We are now in the process of completing the MIGATO Autumn-Winter collection 2013/4 while launching a new flash collection for summer 2013 with special high-heel sandals and eccentric pumps for special occasions.
You are about to showcase at the Australian Shoe Fair, why did you choose this event? What can we expect to see when visiting your stand?
Through the Australian Shoe Fair we have the opportunity to introduce and communicate MIGATO to a brand new audience. It is a great way to show to Australian consumers a new interesting fashion shoe company, that reflects the needs of the contemporary man and woman in footwear.
Our stand will contain a great variety of products for Summer 2013, truly capturing the heart of MIGATO style, with quality boots ranging in a wide variety of height and design including, impressive knee-high boots, sexy pumps, chic ankle boots and comfortable flats.
View the new collection on stand 1436 during the Australian Shoe Fair from 25-27 August at the Melbourne Exhibition Centre.
For more information, visit australianshoefair.com