Launching into Australia for the first time through the fair, the brand, distributed by Mayfair International, promises to bring a dose of Italian-made flair to the Australian market.
The Isabella Bacci point of difference lay in its outstanding sense of glamour and clear understanding of its target market, confirmed a Mayfair spokesperson.
Offering catwalk inspired handbags and accessories for fashionistas, working women who enjoyed stylish fashion with a corporate edge and the “yummy mummy” or “woman that goes places and looks good,” Isabella Bacci’s target market comprised women aged 30-plus with high disposable income and an appreciation of good materials such as leather with an alluring handfeel, texture and colour. “The Isabella Bacci customer aspires to be in fashion, dresses tastefully and has a passion for shoes and accessories.”
Isabella Bacci will be on show at the Australian Shoe Fair from 11-13 February at Sydney Exhibition Centre.