The challenges of the modern retail world are having a run-on effect on the interior design sector as online competitors and a struggling economy mean that physical retailers are battling every day to keep doors open.
The battle is far from over, however. Retailers are getting smarter in this country, and armed with the skills of our strong interior design industry, retail fitouts are becoming increasingly attractive, with designers thinking out of the box to lure the massive away from their computers and the comfort of shopping online.
Opening up shop in dazzling fashion is Brazilian shoe company Melissa, with its flagship store opening in Melbourne’s QV centre. The key to a successful built retail space is branding, with the space serving as a physical manifestation of the brand. Melissa’s store fitout achieves this through a number of interior design elements, as well as by offering an experience for the senses.
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