The idea of Socksmith was born in 2007 after Ellen & Eric Gil had owned several sock and hosiery stores in California for 20 years. Based in Santa Cruz, they knew what they wanted to see in sock design and set out to create a better artisan sock brand that was both fun and fashionable. The result is a premium brand of colorful graphics that buck the usual and somewhat tired trends of novelty sock design.
Crazy socks are the new crazy ties from days gone by. Many professionals in the San Francisco Bay area don’t wear ties any longer and wild socks to reflect personality are part of the new dress code SOCKSMITH fits in with this new, enlightened awareness of hosiery for fun-loving, sock-wearing folks.
The aim is to provide both men’s and women’s socks that make people smile. Out-of-the-box ideas and designs are constantly being added.
There is also a fun line of comfort socks for men & women – we don’t dare call them basics – which will become your everyday socks. These are the socks you’ll reach for when you just want to wear socks. The comfort top allows for the sock to stay up without any binding.
Think freely and wear meaningful socks!