News

For the Parisian INu

DARINGLooking for original designs that look like they walked straight off the Parisian catwalks into your local boutique, and are afforadable? IN.u are just the brand you’ve been searching for. Their origins lie in a small boutique in Paris’s district Le Marais where the original designs were picked up by the globally renowned luxury retailer “Galereis Lafayette”(GL) for the spring summer 2008 collection. The luxury retailer gave their design team the following brief, ‘to create a well finished, all-leather range drawing inspiration from the world’s catwalks at an attainable rather than aspirational price’.

Now in its ninth (9th) collection IN.u has stayed true to the founding ethos that has kept the brand luxurious yet accessible, mixing materials such as snake, ostrich and pony in contemporary and feminine styles. IN.u launched into its first international market in August 2010 in collaboration with the Robinsons department stores that has seen the opening of three dedicated counters in Singapore.

IN.u has been available in Australia since September 2010 with the opening of a flagship store in Subiaco. IN.u added an online store to their growing network in October 2010 to meet interstate demand after achieving coverage in the Age, Sydney Morning Herald, Australian Financial Review and the Australian editions of Marie Claire, Vogue, and Grazia.

IN.u also offers an exclusive range of all leather handbags, accessories and fascinators which continue to be well received by customers and stockists. IN.u’s plans for 2012 include opening a flagship store in Melbourne and logistical capabilities on the east coast to better serve their existing and future stockists.

Visit IN.u at stand #5436 during the Australian Shoe Fair from 12-14 February at the Sydney Exhibition Centre.

Be prepared and book your appointment with IN.u ahead of time, visit www.australianshoefair.com.au

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