Comfort and Style, naturally

BELLINA_LIFESTYLE_CMYKWhen attaining high glamour looks, one should never have to compromise comfort for fashion. Every woman should be able to live their life to the fullest with a positive and fun-loving nature all the while looking stylish and chic. It’s this very philosophy that gave Naturalizer the revolutionary idea of creating stylish and comfortable shoes for women.

In 1927, the luxury footwear brand became synonymous with comfort and 85 years on they are renowned for their truly comfortable shoes that help women move energetically through their day to live life to the fullest. Naturalizer Brand Manager, Sonya Gilmour says the company remains `committed to designing beautiful shoes that feel as good at the end of the day as they do at the beginning’.

“Naturalizer is a women’s comfort fashion brand, they are worn for all activities, as we like to say `Naturalizer shoes get her through her day’ whatever her day is,” she said. “They are on- trend and stylish, with comfort built into every shoe. “Rather than showing a static model, our girls are all active and in motion, reflecting how the modern woman spends much of her day. This creates an emotional connection with our customer because they can imagine themselves in that image. It is positive, energetic, optimistic, fun. It creates a perfect moment image, not the perfect shoe shot.”

Evidence of this commitment is seen in their exclusive N5 comfort system including five essential features that are proven to provide all day comfort: extra comfort, breathable linings, balance with every step, flexible soles and lightweight material. The popularity of the Naturalizer styles has seen them expand to 60 countries around the world.

Pacific Brands has been distributing the Naturalizer brand in Australia for the past 15 years Sonya says there have been some exciting advancements recently which she believes give Australian retailers even more reasons to sell the brand.

Naturalizer will showcase their Summer 12 collection at the upcoming Australian Shoe Fair from 12-14 February, 2012 at the Sydney Exhibition Centre.


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