Future as it was imagined in the past

Eryn Behan

Eryn Behan

Albert Einstein once said “The distinction between past, present and future is only a stubbornly persistent Illusion”. What a visionary statement that can be applied to today’s evident resurgence in fashion trends.

Eryn Behan is director of Ginger Trend Consulting, a trend analayst and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia. 

It seems nothing that is fashion is ever new, just reinvented with a contemporary twist. This, I am sure, is common knowledge and every now and then some fantastically creative designer breaks the evolutionary rule of bringing back a classic trend and creating something completely new.

balenciagaUnfortunately I am not here to break anything new, but I do believe this concept steps away from the norm to tap into a fresh idea and inspiration. Have you ever wondered if we will ever see the fictional garments predicated to be trends of the future in stores now? The types of garments portrayed in classic time travel/ sci-fi movies such as Back 2 the FutureTronStar Trek or Stanley Kubricks’ A Space Odssey.

For SS 2013 I believe designers will start to explore the concept of future as it was imagined in the past and even though I think this will be a trend more prominent in a couple of years time, there are some early adopters, such as Nike already jumping on it. Designed to be an exact replica of the fictional sneaker worn by Michael J Fox when he visited 2015 in back to the future part 2 (1989), the Nike Mag is soon to be released. They will Include a glowing Nike name on the strap, but unlike the movie version, these shoes won’t futuristically lace themselves.

How do you see fictional trends interpreted in the near future?

As always, interested in your thoughts email me at: eryn@gingertc.com.au

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