Feature

Seoul Korea Footwear Trend Analysis October 2011

Eryn Behan

Eryn Behan

Eryn Behan is director of Ginger Trend Consulting, a trend analayst and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia.

This week I am visiting Seoul for a look at close to season footwear trends shown by the major retailers. Located in South Korea Seoul is best recognised for it’s directional contemporary and street wear trends as well as youth driven statement graphics and prints.

Clog inspired boots were in abundance, there was no mistaking this style is strongly inspired by last winters Swedish Has Beens. Updated with a commercial colour pallet and military edge in khaki green. Neutral colour ways also prominent with this seasons key footwear trend ‘The Platform’, this shape is so versatile and complimentary to most of this seasons apparel pieces not to mention this essential design feature offers comfort and added height. What girl wouldn’t love that!

Wedge boots are a financially conscious choice with their interchanging seasonal appeal. Teamed with classic white tee and your fav pair of Jeans or a light floral shift it also has great commercial appeal. Some on trend interpretations include tone-on-tone dramatic lacing, cut out details and bow adornments.

As always, interested in your thoughts email me at: eryn@gingertc.com.au

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