Since the launch of Miz Mooz shoes in Australia less than a year ago the number of retailers stocking Miz Mooz shoes has increased to 60 and it has become difficult to keep up with the demand for the most popular lines. This popularity was increased further still when US country singer, Taylor Swift was spotted wearing the stylish brand. The lively colours, fresh look and hand-crafted quality of Miz Mooz differentiate the brand in the world market from familiar old patterns and lack lustre shades.
Simon Cron, Managing Director of Miz Mooz Australia said, “Our retailers consistently tell me their customers first comment that Miz Mooz shoes are fashion leaders, and then say how very well made they are compared with other brands. “The quality is second to none!” is heard often. According to Miz Mooz, the buyers are coming back to make repeat purchases or calling to inquire when the 2011 Spring Summer range will be available. Cron says this is due to the Miz Mooz range which presents stylish eclectic designs in a range of vibrant colours. “The shoes have a joyful sensibility and are fun to wear,” he says. “Importantly, they are well-made from top grade materials and they are practical and comfortable.”
Despite the rapidly expanding growth in sales worldwide, Miz Mooz shoes are still handmade because obvious high quality craftsmanship is an important part of the label. According to Ron Kenigsberg, President of Miz Mooz in New York, “The Miz Mooz brand is having international success in several countries outside the USA. The rapid acceptance of Miz Mooz in Australia is a significant part of this success. We are very excited that our designs appeal so strongly to Australian women.”
Miz Mooz was born in 2001 as a private brand and initially it was carried by only a small chain of stores in the fashion-conscious cities of New York and San Francisco. Now, Miz Mooz is available in boutiques, specialty shoe stores, and Nordstrom department stores throughout the United States, and from shoe stores in Australia, Canada, Europe, Japan, and Taiwan.