Feature

Runway fashion accessible to the everyday shoppers

Eryn Behan

Eryn Behan

Eryn Behan is director of Ginger Trend Consulting, a trend analayst and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia. 

Traditionally the big 4 runways are an expression of one’s creativity and ultra out-there design that most of us would never conceive wearing. More commercial Interpretations of the runway trends are what we see in the like’s of Topshop or Zara. Pretty much all retailers incorporate the commercial runway trends into their seasonal ranges, it’s appealing and it’s what sells however it’s at this point in the product life cycle that the creativity has dwindled somewhat.

American fashion designer Lela Rose and former Project Runway star Christian Siriano have taken ‘ready to wear’ to a whole new level designing a line of affordable and runway worthy footwear for Payless shoes. This is the 4th year Rose has successfully paired her $50 Payless specials with her $2,000 dresses worn by the likes of Mary-Kate and Ashley Olsen, Selma Blaire and Mischa Barton.

Payless Shoes CEO LuAnn says “we are thrilled to be able to make these designers’ unique fashions available and accessible for shoppers.” LuAnne I can’t say I agree with that statement given the environmental impact of developing a product for the mass market especially one that is so appealing to such a large scale of customers.

So I would like to ask the question, do you think showing throwaway designs on the Runways is lacking in creativity, is it going again everything the Runway designs represent? Does this take the ‘luxury’ the ‘exclusivity’ and the ‘special’ out of designer fashion?

Or on the flip side do you think this is a positive to make designer fashion more accessible to the mass market?

Interested in your thoughts, email me at: eryn@gingertc.com.au

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