Feature

Calling the Wild

Eryn Behan

Eryn Behan

If you are looking for an inspirational concept to base your next winter range around then I suggest putting a call out to the wild, though not literally. Key for Winter is a rustic and authentic trend juxtaposed with a raw infusion.

Eryn Behan is director of Ginger Trend Consulting, the exclusive agent for UK trend forecaster Mudpie and its online platform MPDClick, and a provider of fashion forecast services and consumer insight trends to the fashion and interior design industries throughout Australasia. 

Handcrafted and Handmade will be the big picture ideas behind successfully executing this trend. Style is being driven by an increased emphasis on artisan design and individuality and with that said one such inspirational brand at the forefront of this trend is footwear brand ‘Quoddy’.

Quoddy has been in existence since 1909 when Harry Smith Shorey started making his own hand made footwear in Maine, USA. In fact the whole area is know for it’s unique hand made footwear brands dating back to the early 1800’s, those brands have left town for the most part however Quoddy still remains and employs highly skilled and talented shoemakers. All of Quoddy’s products are hand made with out any man made materials and what has stood the test of time is Harrys belief that artistry combined with fine craftsmanship is what makes his footwear special.

Every piece performs with durability and the ability to conform to ones foot over time for a true custom fit. One more trend driven concept this brand identifies with for winter is its nostalgic rustic American folk heritage. The branding is almost non existent and the designs understated, truly reflecting the spirit of Passamaquoddy Bay, Maine where the trees grow thick and tall and the oceans are far from calm.

You might also look for inspiration from the famous 1977 children’s Disney classic set in Passamaquoddy Bay ‘Pete’s Dragon’ as a back drop to this trend.

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