In the rapidly evolving fast-pace fashion industry, sometimes it’s easy to forget the wheels that turn to process the brand behind-the-scenes. Every now and then, a label will step up that inspires you to take stock and peek beneath the stitching to enjoy the creative process that underlies the brand. Perth-based label,Dames & Divas is one such brand that compels you to explore.
Their individually crafted pieces showcase the rare touch of hand-made quality with authentic, one-of-a-kind accessories. Just take the stunning `Veisha’ collection featuring an array of handmade shoes, bags and jewellery fashioned from vintage silk kimonos, with suede, bronze and sterling silver details. And their second range titled ‘My Boudoir’ offers a lavish new collection of vintage-inspired accessories, including co-ordinating men’s line of ties and cufflinks, each handcrafted from the Dames & Divas limited edition silk, suede.
After several successful years producing the limited-edition vintage silk kimono accessories, Dames & Divasdesigner Amanda Jane Fox was inspired by their colours, motifs and repeats. “We realised the need to start producing our own limited edition silk due to production limitations from working with such small pieces of silk,” she says. “And the vintage silk kimonos become increasingly harder to source, so we decided to create our own.”
Dames & Divas recently incorporated talented photographer, David Woolley, who specialises in vintage and fashion photography to shoot the latest campaign.
“David has been our photographer since the launch of the label in 2009 and it is amazing to see how far we have come since the first shoot,” she says.
It has been a big year leading up to their launch at Fashion Exposed this weekend and Amanda admits she has nerves in the lead up. “I am incredibly nervous but excited at the same time,” she says. “Creating two new collections in a limited amount of time has been an enormous challenge (some may say a little over ambitious) however I am so pleased with the result and can’t wait to launch the new collections at Fashion Exposed.”
Amanda hopes new people to the brand will share their desire to be different and innovative. So how does a small hand-made label keep up with the fast pace of modern fashion? “Dames & Divas has never been about following trends, it has been about creating beautiful pieces that are timeless and can be treasured forever,” she says.
My Boudoir by Dames & Divas, along with the Autumn/Winter 2012 Veisha by Dames & Divas collection will be unveiled at Fashion Exposed this weekend from 28-30 August 2011 at the Melbourne Convention & Exhibition Centre.
See Amanda and her beautiful collection at stand 2514.